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Making your job applications work in today's market

Tracks Employment Services shares strategies to help your application stand out.
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According to Tracks Employment Services at 50 Hume Street Collingwood (705-444-1580), your job search needs different tools in today's market. While some traditional approaches still work well, modern hiring practices require specific updates to your application materials.

Here's what you need to know to make your applications more effective.

Resumes That Work in 2024

Your resume needs to work harder than ever before. Start with these proven updates that get results.

  • Transform your job descriptions into achievement statements. Instead of "Managed customer service," write "Resolved 50+ customer issues daily, maintaining 95% satisfaction rate." Numbers and specific results catch attention, both from digital screening systems and hiring managers.
  • Most companies now use digital systems to screen resumes. Include relevant keywords from the job posting in your experience descriptions. For example, if the posting mentions "project coordination," describe times you've coordinated projects. This helps your resume get through initial screenings while staying readable and engaging.
  • Keep your formatting clean and professional. Fancy graphics often cause problems in application systems. Stick to classic fonts like Arial or Calibri, use consistent spacing, and save your file as a PDF unless specifically told otherwise. Name your file professionally - "JohnSmith_Resume_SalesManager.pdf" works better than "Resume_Final_Version3.pdf".

Making Contact Information Work

Update your contact section for today's standards.

Create a professional email address using your actual name – it makes a difference in credibility. Include your LinkedIn profile if it's current and professional. Your city and province are enough location information until you're filling out official paperwork.

Writing Effective Cover Letters

Start your cover letter with your strongest relevant achievement. If you're applying for a sales position, lead with "Generated $500K in new business through targeted prospecting." Follow up with specific examples showing how your experience matches their needs.

Research the company beyond their website. Look at their social media, recent news, and industry position. Use this knowledge to explain how your skills could help with their current challenges or goals. Keep your letter focused – aim for about 300 words that pack a real punch.

Navigating Digital Applications

When applying through company websites, keep a plain text version of your resume ready; formatting often breaks in online forms. Track your applications in a simple spreadsheet: company name, position, application date, login details, and follow-up dates. This organization helps you manage your search effectively.

Before video interviews, test your technology. Choose a quiet location with good lighting and a neutral background. Keep digital copies of your work samples ready to share. Practice looking at your camera when speaking as it creates better connection with interviewers.

Modern job searching combines the best of traditional and new approaches. Your experience and skills matter as much as ever – you just need to present them in ways that work with current hiring practices.

Need hands-on help updating your materials? Contact Tracks at 705-444-1580 or visit 50 Hume Street in Collingwood.

Their team understands what works in today's market and can help you present your skills effectively.