The Town of The Blue Mountains has begun work to develop the town’s first formal Tourism and Marketing Strategy.
This strategy will help guide and manage tourism within the community. To support the project, the town has engaged Bannikin, an external tourism research and strategy development consultant who will be responsible for guiding the development of the strategic framework and recommendations. The strategy will be co-developed with engagement from industry members and the local community.
Residents and industry members interested in tourism are invited to attend the first public engagement session scheduled for Wednesday, September 25, 2024 from 5 p.m. to 7:00 p.m at Town Hall. This drop-in open house will provide an informal opportunity to learn more about the project and to share experiences with tourism, and vision for the future of tourism development, management, and marketing in The Blue Mountains.
With the new strategy, the town aims to gain a more comprehensive understanding of the importance of tourism to the town's economy and the pressures associated with being a tourism community. The final strategy will include a set of recommendations established with the goal of strengthening the community as a destination for visitors, and as a place to live, work and play for local residents.
This project will engage residents, local businesses, community organizations, tourism industry members, and town staff and council. A mix of in-person and virtual engagement activities will be utilized, including a destination visit, a community session, tourism business roundtables, community roundtables, key informant interviews, and a partners' focus group.
To learn about the project and to subscribe for email updates visit the project webpage here.
