The Town of The Blue Mountains would like to inform the public that an in-person Open House is being held to share the final draft of the Town’s Tourism Strategy. This will include the destination development and tourism marketing framework.
The Open House will be held at Town Hall on Thursday, April 3, 2025, from 6:00 p.m. to 8:00 p.m. All businesses, tourism operators, accommodation providers, industry stakeholders, residents and anyone else that may be interested are invited to attend. The Open House is an informal opportunity to learn about the strategy and to engage directly with Town staff and the project consultants. There is no set agenda for the Open House and attendees may join at any time during the event.
What: Tourism Strategy Open House
When: Thursday, April 3, 2025 – 6:00 p.m. to 8:00 p.m.
Where: Town Hall Council Chambers, 32 Mill Street, Thornbury
About the Town’s Tourism Strategy
The Tourism Strategy integrates two key areas of focus and parallel action. The first is a five-year Destination Development Plan that will guide the Town’s actions of supporting and investing in tourism and destination development. The second is a five-year Tourism Marketing Strategy that will support the actions and work plan of the Blue Mountain Village Association as the Town’s Destination Marketing Organization (DMO).
In The Blue Mountains, tourism is an important economic driver for the local economy. Locally, tourism employs more than 1,780 people across 160+ tourism-related businesses and drives more than $170 million in annual sales. In addition, The Blue Mountains has a well-established reputation as a leading four-season tourism destination in Ontario, attracting over three million visitors each year through a mix of domestic and international markets.
Understanding the importance of tourism to the Town's economy and acknowledging the pressures associated with being a tourism community, the Tourism Strategy was developed through extensive industry and stakeholder engagement aimed at strengthening The Blue Mountains community as a destination for visitors and as a place to live, work and play for local residents.
The intent is for the strategy to be actionable and realistic based on the Town’s role in supporting the local tourism industry through enhancing tourism related infrastructure and service delivery; and through the role of the DMO in leading tourism marketing/promotion, and tourism product development throughout the community.
For more information, please contact:
Town of The Blue Mountains
Strategic Initiatives Department
(519) 599-3131 ext. 282