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For three days only: Donate to the Alzheimer Society and we will match it 18 times (Update: Sold Out!)

Purchase a 💛 and we will match it 18 times - turning your $25 into a $475 donation
alzheimer-society-donation-drive
Purchase a 💛 and we will match it 18 times - turning your $25 donation into $475 / Stock

UPDATE: Our Donation Drive is now sold out thanks to our generous community members. If you didn't get a chance to participate in this program, we encourage you to send your donation directly to Alzheimer Society Simcoe County. More information is available on the website here. Thank you for your support!

For just three days, BarrieToday, BradfordToday, CollingwoodToday and MidlandToday are pledging to support families affected by dementia by spearheading a fundraising event for the Alzheimer Society Simcoe County.

The Alzheimer Society Simcoe County supports hundreds of people with dementia and their care partners with numerous programs across the county.

To help the Alzheimer Society in their mission, we are offering 💛s for purchase through an online pop-up store.

Every 💛 represents a donation of $25, and there are limited 💛s available.

We are matching all purchases with a cash donation to the Alzheimer Society Simcoe County. But that's not all…

17 generous community partners from across Simcoe County have also pledged to match every purchase with a cash donation! 

That means that until May 3 at 12 p.m., every dollar spent on 💛s in our pop-up store will be matched 18 times, with all proceeds directed to Alzheimer Society Simcoe County.

Turn your $25 gift into a $475 gift by following these easy steps: 

  1. Log in to your CollingwoodToday+ account (or create your free account here)
  2. Choose a 💛 in our pop-up store
  3. Enter your credit card details, and confirm your purchase 

BarrieToday, BradfordToday, CollingwoodToday and MidlandToday are proud to lead this effort to support the Alzheimer Society Simcoe County. Your support helps to make an even bigger impact for people living with dementia.

Donate Today

Thank you to our generous sponsors for making this fundraising initiative a reality: Robinson's Paint & Wallpaper Downtown, Pretty River Residence – Memory Care Living, Nielsen Fitness Premium Personal Training, COBS Bread Bakery Collingwood, Collingwood Optometry & Cwood Eyecare, Janet Piotrowski, Real Estate Broker with Royal Lepage Locations North, Chatterson Funeral Home, Tim Hortons of Collingwood and The Blue Mountains, CARSTAR Collingwood, Paul Sadlon, Marshall Driver Cremation & Burial Service, Bradford Wolves Soccer Club, Botas Electrical, Addictive Design, Triple Tech Heating, Air Conditioning & Refrigeration Inc., LeClair Cremation CentreTodd Lalonde Insurance Agency