In response to rising food and living costs and the increased use of food banks during the holiday season, last week we asked you, our loyal readers, to help us support the Salvation Army Food Bank with an online food drive.
The holidays can be a particularly stressful time for all of us, but especially for those in need. The added strain on our local food bank means it needs extra support from caring community members to ensure that no one in our city goes without.
With this in mind, CollingwoodToday embarked on a campaign to raise much-needed funds for the Salvation Army Food Bank.
The CollingwoodToday Cares: Food Drive campaign was simple. We secured gift cards donated by Loblaws Collingwood and asked our readers to purchase the gift cards at $25 apiece through our online pop-up store, to be donated to the local food bank.
CollingwoodToday would then match the $25 purchase price to double the donation.
But that’s not all.
We were able to leverage the power of our community to make the donations even bigger by asking our local business partners to match our donation.
Collingwood Hyundai, Corbetts Ski + Snowboard, Forest Hill Real Estate Collingwood, Janet Piotrowski, Real Estate Broker with Royal Lepage Locations North, Leggat Blue Mountain Honda, Live Work Learn Play and Di Poce Management and Stuart Ellis IDA Pharmacy all answered the call.
With their support and yours, for each gift card purchased in our pop-up store, every dollar was matched eight times with all proceeds going directly to the Salvation Army Food Bank.
In Collingwood, the generosity of our readers and advertisers was translated into a donation of $5,302 for the food bank.
Thank you for helping us to strengthen our community and make the holiday season a bit brighter here in Collingwood.
