As Grey-Bruce continues to emerge from the COVID-19 pandemic, the area’s public health unit has announced that it will be breathing new life into its corporate brand identity.
The Grey Bruce Health Unit will now be known as Grey Bruce Public Health to better reflect its mission, on-the-ground work in the community, and collective passion – protecting and promoting public health in Grey-Bruce.
Grey Bruce Public Health is also launching a new logo that features an artistic interpretation of the Grey-Bruce region, with its highly recognizable coastline along Lake Huron and Georgian Bay.
This element is surrounded by a hexagon, which represents the esoteric balance of nature. Historically, hexagons have been used to represent changes for the long-term good, health, strength, and the potential for unity and healing.
The hexagon surrounding the Grey-Bruce region also indicates protection – a key part of public health’s mission and purpose.
“Brand identity is a big part of modern communications and is key to aligning our organizational values with how we’re perceived in the mind’s eye of the public and the partners we interact with,” said Grey Bruce Health Unit communications coordinator and creator of the new brand, Nelson Phillips, in a news release. “This new look and outlook on the promotion of health represent a fresh start we feel is going to positively influence our community partners, staff, and the community. After a massive cultural shift like we’ve seen happen with COVID-19, sometimes a fresh perspective and look can open doors to new ideas and new ways of making change.”
With the name change also comes a new acronym – GBPH – which addresses confusion between public health and other organizations that shared very similar acronyms.
